Aerial of a built-out master-planned community comparable in scale to SW Highway 200 — curving rows of single-family homes and townhomes wrapping a clubhouse and pool, with parks, open space, and playgrounds laced through the plan

← All projectsInnova · Brochure

Ocala, Marion County, FLPUD Approved · Three-Phase Master Plan · Seeking GC

SWHighway200

449-Unit Master-Planned Community

PUD-approved 449-unit master-planned community on 111 acres in Ocala.

Scroll to begin

02 · By the numbers

0planned units

0acres

0Masking, $

Two-story model — modern white-stucco home with full stone wainscot base, dark trim, glass entry doors with a Juliet balcony above, dark single garage door, royal palms flanking the entry, and paver driveway through lush South-Florida landscaping

03 · Vision

What we're building

SW Highway 200 Development is a PUD-approved, 449-unit master-planned residential community on 111 contiguous acres in Ocala, Marion County. The project has received full PUD approval from Marion County and is ready for construction — the entitlement risk is gone.

The program is a three-phase development: 329 units across Phases 1 and 2, plus 120 units in Phase 3, totaling 907,000 buildable square feet at 4.0 units per acre. Open space exceeds the county requirement at 35% (38.9 acres). All utilities (potable water, sanitary sewer, electric, stormwater) are available at or adjacent to the property line — no off-site extensions required.

04 · Specifications

The details, end to end.

Project Type: 449-Unit Master-Planned PUD
Zoning: PUD (Planned Unit Development) — Approved
Future Land Use: Residential
Land Size: 111 acres (4,835,160 SF)
Total Buildable SF: 907,000 SF
Unit Mix: 449 units · 170 + 159 + 120 by phase
Density: 4.0 units per acre
Phasing: 3 phases · 170 / 159 / 120 units
Average Unit Size: 2,020 SF
Lot Size: 6,000–7,800 SF (50' × 120' to 60' × 130')
Setbacks: Front 20' · Rear 20' · Side 7.5'
Maximum Height: 35 feet / 2 stories
Parking: 2-car garage minimum + driveway
Open Space: 35% (38.9 acres) · exceeds 30% county requirement
Flood Zone: X (Minimal Flood Risk)
Wetlands: None identified
Topography: Generally flat · minimal grading required
Roads: 15,000 LF (2.84 mi) · 50–60' ROW · 26–28' pavement
Utilities: All available at property line · no off-site extensions required
Location: SW Highway 200 (State Road 200), Ocala, Marion County, FL 34481
Section/Township/Range: Section 7, Township 15 South, Range 22 East
Asking Price: $14,500,000
Status: PUD Approved · Seeking GC
Project Planning: Innova Land and Development Planning

Site

Where it sits.

Ocala, Marion County, FL

Google Maps satellite screenshot of the SW Hwy 200 parcel pinned with a red 'PROPERTY' marker — surrounded by Ocala area landmarks (Stone Creek Golf Club, On Top of the World, HCA Florida West Marion Hospital, Sholom Park, Liberty Triangle), the World Equestrian Center to the north, Ocala International Airport, and I-75 running east

Parcel context · 111 acres on SW Hwy 200View PDF

Satellite view of the 111-acre SW Hwy 200 parcel marked in context — Walmart commercial corridor to the north-east, residential neighborhoods on the south and west, Highway 200 running diagonally on the west edge

Aerial context · Hwy 200 corridor with surrounding subdivisions

Tilted Google Earth aerial of the SW Hwy 200 parcel pinned in context — Highway 200 corridor running through the frame with surrounding residential subdivisions and commercial development on either side, Marion Park to the west and I-75 visible to the north-east

Site plan

How the parcel breaks down.

aerial

Engineering phasing plan for SW Highway 200 — parcel boundary with the three approved phases labeled (Phase 1, Phase 2, Phase 3) over the lot grid, with retention pond, internal road network, and the developer / Marion County title block and legend

Gallery

See it.

Market highlights

Why this market.

01SW Hwy 200 is one of Ocala's primary growth arterials
02Marion County approved 6,422+ new homes in 2024
03Ocala metro projected 56.8% population growth by 2060
04Adjacent retail: Walmart Supercenter, Lowe's Home Improvement, Bravo Supermarkets
05Adjacent communities: On Top of the World, Stone Creek Golf Club, Hidden Lakes Subdivision, Countryside Farms Westpointe
06Primary access directly from SW Highway 200 (State Road 200)

Amenities

What investors are funding.

Three-phase master plan: 170 + 159 + 120 units
35% open space (38.9 acres) preserved
15,000 LF of internal road network (2.84 miles)
Tree preservation per Marion County standards
Two-car garage minimum on every lot
On-site stormwater retention / detention

Sustainability

Built for the next thirty years.

All utilities available at property line — no off-site extensions
Tree preservation and 35% open space exceed county minimums
On-site stormwater system per SJRWMD standards

Documents

Diligence package, on request.

NDA required

Non-Disclosure AgreementMutual NDA template — non-disclosure plus non-circumvention. Required as the first step before receiving any diligence materials. Standard 24-hour turnaround once countersigned.
Approved PUD Construction Plan (Signed & Sealed) — Project 31051Engineer-stamped PUD construction plan set for the 111-acre parcel — site plan, master grading, utility runs, roadway sections, lot layouts. Approved and sealed under Marion County project ID 31051. Released under NDA.
Marion County PUD Approval — Case 31612Formal Marion County Planned Unit Development approval (case 31612). The entitlement document confirming the 449-unit residential program, three-phase phasing, density (4.0 u/ac), and 35% open space. Released under NDA.
Marion County Approval Letter — File 170405ZSupporting Marion County approval correspondence (file 170405Z) confirming entitlement status, conditions of approval, and any administrative provisions tied to the PUD. Released under NDA.
Traffic Impact Analysis Report — MARO 111 (Signed Aug 14, 2024)Signed-and-sealed Marion County traffic impact analysis (MARO 111 TIA). Documents access points, trip generation, distribution, and any required corridor improvements. Approved by the county. Released under NDA.

Approved plans are released after a signed NDA. Standard turnaround: 24 hours.

Request the package

Comparables

What's selling nearby.

Land · 100+ ac Marion County

Average: $2/sf
Range: $2–$3
Sample: 2

AddressYearSizePrice$/SqFt
01TBD SE 92nd Loop, Ocala 34472 (Sandy Clay)Pending5,150,099 sfPending · 129 ac · PUD-approved · 442 home sites (239 lots 40'×120' + 203 lots 50'×120') · Flood Zone X · construction-ready by Jul 2026. Closest comp by use and entitlement status. List $2.12/SF. MLS OM721780, listed 03/30/2026.—5,150,099 sf$10,900,000$2/sf$10,900,000$2/sf
023570 NW 63rd St, Ocala 34475Listed5,183,640 sfActive · 119 ac · A-1 zoned · Opportunity Zone industrial/distribution corridor near I-75 / Hwy 326 · heavy power and rail. Different use case (industrial vs. residential PUD) but anchors the 100+ ac Marion County price band. List $2.87/SF. MLS OM651159, listed 01/04/2023.—5,183,640 sf$14,875,000$3/sf$14,875,000$3/sf

Residential end-product · Ocala new construction

Average: $231/sf
Range: $206–$274
Sample: 12

AddressYearSizePrice$/SqFt
018323 SW 58 Loop, Ocala 34481 (Stone Creek by Del Webb · Solaire Phase 1)Sold1,670 sf2024Sold 03/09/2026 · 2 BR / 2 BA · 2-car garage + golf cart garage · 0.15 ac PUD lot · 1,670 SF heated. Pulte Prosperity model in 55+ Del Webb community. Sold $383,400 = $229.58/SF heated. MLS TB8393414.20241,670 sf$383,400$230/sf$383,400$230/sf
025716 SW 71st Ct, Ocala 34474 (Calesa Township)Sold1,921 sf2025Sold 03/30/2026 · 4 BR / 2 BA · 2-car garage · 0.20 ac PUD lot · 1,921 SF heated. Garnet model. Sold $395,000 = $205.62/SF heated. MLS OM718487.20251,921 sf$395,000$206/sf$395,000$206/sf
038140 NW 48th Ln, Ocala 34482 (Forest Villas)Sold1,747 sf1979Sold 04/28/2026 · 3 BR / 2 BA · 2-car garage · 0.19 ac R3 lot · 1,747 SF heated. Updated 1979 build, 5 min from World Equestrian Center. Sold $415,000 = $237.55/SF heated. MLS OM718946.19791,747 sf$415,000$238/sf$415,000$238/sf
043948 SE 4th Ter, Ocala 34480 (Bellechase Villas)Sold1,810 sf2021Sold 11/05/2025 · 3 BR / 2 BA · 2-car garage · 0.20 ac PD01 lot · 1,810 SF heated. Armstrong Hickory model in gated Bellechase. Sold $415,000 = $229.28/SF heated. MLS OM704297.20211,810 sf$415,000$229/sf$415,000$229/sf
059435 SW 71st Loop, Ocala 34481 (Stone Creek by Del Webb · Buckhead)Sold1,958 sf2007Sold 02/05/2026 · 3 BR / 2 BA · 3-car garage · golf-front · 0.19 ac PUD lot · 1,958 SF heated. Hanover model in 55+ Del Webb. Sold $418,000 = $213.48/SF heated. MLS OM715381.20071,958 sf$418,000$213/sf$418,000$213/sf
065671 SW 70th Ave, Ocala 34474 (Calesa Township)Sold1,921 sf2026Sold 03/30/2026 · 4 BR / 3 BA · 2-car garage · 0.14 ac RES lot · 1,921 SF heated. Colen Built Garnet model, brand-new construction. Sold $418,750 = $217.99/SF heated. MLS J999478.20261,921 sf$418,750$218/sf$418,750$218/sf
077324 58th Place, Ocala 34476 (Calesa Township Perlino Grove)Sold1,921 sf2025Sold 01/09/2026 · 4 BR / 2 BA · 2-car garage · 0.23 ac lot · 1,921 SF heated. Sold $425,705 = $221.61/SF heated. MLS J996382.20251,921 sf$425,705$222/sf$425,705$222/sf
086576 SW 94th Cir, Ocala 34481 (Stone Creek by Del Webb)Sold1,911 sf2018Sold 01/28/2026 · 2 BR / 2 BA · 2-car + golf cart garage · 0.15 ac lakefront PUD lot · 1,911 SF heated. 55+ Del Webb gated. Sold $427,500 = $223.70/SF heated. MLS OM701673.20181,911 sf$427,500$224/sf$427,500$224/sf
094171 NW 55th Ct, Ocala 34482 (Ocala Preserve)Sold1,901 sf2020Sold 02/17/2026 · 2 BR / 2 BA · 2-car garage · 0.09 ac PUD lot · 1,901 SF heated. Turnkey furnished, gated Ocala Preserve with golf and resort amenities. Sold $500,000 = $263.02/SF heated. MLS OM712760.20201,901 sf$500,000$263/sf$500,000$263/sf
108339 SW 58th Loop, Ocala 34481 (Stone Creek by Del Webb · Solaire Phase 1)Pending1,662 sf2025Pending · 3 BR / 2 BA · 2-car garage · 0.15 ac PUD lot · 1,662 SF heated. Pulte Crestmere model in 55+ Del Webb. List $381,240 = $229.39/SF heated. MLS TB8453670.20251,662 sf$381,240$229/sf$381,240$229/sf
118360 SW 58th Loop, Ocala 34481 (Stone Creek by Del Webb · Solaire Phase 1)Pending1,948 sf2025Pending · 2 BR / 2 BA · 2-car + golf cart garage · 0.15 ac PUD lot · 1,948 SF heated. Pulte Mainstay model in 55+ Del Webb. List $450,450 = $231.24/SF heated. MLS TB8416880.20251,948 sf$450,450$231/sf$450,450$231/sf
12605 SE Tuscawilla Ave, Ocala 34471 (Caldwells Add)Pending1,739 sf1913Pending · 3 BR / 2 BA · no garage (1 carport) · 0.17 ac R3 lot · 1,739 SF heated. 1913 historic bungalow in Downtown Ocala Golf Cart District, restored with modern upgrades. List $476,000 = $273.72/SF heated. MLS OM722319.19131,739 sf$476,000$274/sf$476,000$274/sf

Source documents

Schedule

How it builds.

Capital: $142,389,579
Profit: $58,092,768

PUD approved — entitlement risk is gone. The full pro forma below covers a GC executing all three phases over 24–36 months: land take-down by phase, site development at $40K/unit, vertical at $115/SF (Phases 1 & 2) and $120/SF (Phase 3), $4,412,554 in impact fees across the three phases, gross sale at $230/SF (Phases 1 & 2) and $240/SF (Phase 3), and 5% commissions. Total project investment $142,389,579 against $200,482,347 net sales — projected $58,092,768 profit at 40.80% blended ROI. The bar above marks the project span; each phase below shows its full development scope.

01 · Phase 1Phase 1

02 · Phase 2Phase 2

03 · Phase 3Phase 3

01 · Phase 1Phase 1
02 · Phase 2Phase 2
03 · Phase 3Phase 3

01
Phase 1
170 Residential Units | 343,408 Sq Ft
01
Investment Breakdown
- Land Acquisition$5,489,978
- Site Development$40,000 × 170 units$6,800,000
- Vertical Construction343,408 Sq Ft × $115/Sq Ft$39,491,920
- Impact Feesaverage across 170 units$1,792,303
- Total Project Investment$53,574,201
02
Revenue Projection
- Gross Sales Revenue343,408 Sq Ft × $230/Sq Ft$78,983,840
- Commissions & Closing (5%)($3,949,192)
- Net Sales Revenue$75,034,648
03
Profitability
- Projected Profit$21,460,447
04
Returns Metrics
- ROI40.06%
- IRRtimeline dependent12% – 21%
- Equity ROIleverage dependent375% – 419%
02
Phase 2
159 Residential Units | 321,187 Sq Ft
01
Investment Breakdown
- Land Acquisition$5,134,744
- Site Development$40,000 × 159 units$6,360,000
- Vertical Construction321,187 Sq Ft × $115/Sq Ft$36,936,505
- Impact Feesaverage across 159 units$1,676,331
- Total Project Investment$50,107,580
02
Revenue Projection
- Gross Sales Revenue321,187 Sq Ft × $230/Sq Ft$73,873,010
- Commissions & Closing (5%)($3,693,651)
- Net Sales Revenue$70,179,359
03
Profitability
- Projected Profit$20,071,779
04
Returns Metrics
- ROI40.06%
- IRRtimeline dependent12% – 21%
- Equity ROIleverage dependent375% – 419%
03
Phase 3
120 Townhomes | 242,405 Sq Ft
01
Investment Breakdown
- Land Acquisition$3,875,278
- Site Development$40,000 × 120 units$4,800,000
- Vertical Construction242,405 Sq Ft × $120/Sq Ft$29,088,600
- Impact Feesaverage across 120 townhomes$943,920
- Total Project Investment$38,707,798
02
Revenue Projection
- Gross Sales Revenue242,405 Sq Ft × $240/Sq Ft$58,177,200
- Commissions & Closing (5%)($2,908,860)
- Net Sales Revenue$55,268,340
03
Profitability
- Projected Profit$16,560,542
04
Returns Metrics
- ROI42.72%
- IRRtimeline dependent11% – 20%
- Equity ROIleverage dependent421% – 430%

Master Project Summary

All phases.

01Total Development Scope
- Total Units449
- Total Phases3
02Financial Summary
- Total Project Investment$142,389,579
- Total Project Profit$58,092,768
03Returns Overview
- Blended ROI40.80%
- Blended IRR10% – 19%timeline dependent
- Equity ROI140% – 421%leverage dependent

Capital raise · investment opportunity

How $142M becomes $200M.

A 449-unit master-planned residential development structured in three phases. The deal works on a strong price-to-cost spread (~$110–$125/SF), phased execution to mitigate exposure, high-growth Florida demand, and optimized leverage.

Total Investment: $142,389,579
Total Net Sales: $200,482,347
Total Profit: $58,092,768
Blended ROI: 40.80%
IRR: 10% – 19%
Equity Multiple: 1.40x – 4.21x

Capital Growth

Investment$142M
Net Sales$200M
Profit$58M

Clear capital expansion from $142M deployed to $200M net sales.

Profit Margin

Costs: 71%
Profit: 29%

Healthy 29% margin at scale across the full project.

Value Creation Engine

Sale Price$230 – $240/SF
Build Cost$115 – $120/SF
Spread~$110 – $125/SF

The spread between $230–$240/SF sale and $115–$120/SF build cost is where the money is made.

Returns Profile

ROI40.80%
IRR10% – 19%
Equity Multiple1.40x – 4.21x

Equity can potentially quadruple depending on leverage — IRR scales with timeline.

Why investors enter

01High margin development (~29%)
02Strong equity upside (up to 4.2x)
03Risk mitigation via phased approach
04Proven residential product, controlled construction
05Flexible capital structuring
06High-growth Florida corridor with proven absorption

A scalable residential development delivering strong margins, controlled risk, and high equity upside in one of the fastest-growing regions in Florida.

The line

$142M deployed → $58M+ profit → up to 4.2x equity return.

Materials

Built to last.

Every Innova home ships with a defined materials package — stone, flooring, cabinets, hardware, finishes. Specified once, documented once, applied to every unit on the site.